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RIDE THE WAVE OF SOCIAL REELS
Learn how to plan, film, and optimize your social media reels. We help you create scroll-stopping short-form video content that connects and converts.

HOOK THEM
The first 3 seconds make or break a Reel. Strong visuals, energy, or a clear message right away are key to catching attention before the scroll.
THINK: MOVEMENT, EMOTION, OR CURIOSITY.

TELL A STORY
Every good Reel has a simple story, even short ones. Set up the scene, show the process or transformation, and wrap it with a takeaway.
THE BEST REELS FEEL
LIKE A QUICK JOURNEY.

KEEP IT REAL
Natural lighting, real moments, and your program’s personality make Reels connect. Consistency in color, tone, and voice builds recognition and trust.
AUTHENTIC
BEATS PERFECT.
EDUCATIONAL
Share helpful or interesting information in a quick, easy-to-understand way.
They teach viewers something new, like how school meals meet nutrition standards.




ENTERTAINING
Focus on fun, engaging, or trending moments that make people smile or relate. These might include cafeteria bloopers or using a popular sound to show daily life in the kitchen.




PROMOTIONAL
Share updates, announcements, or new offerings. These are great for showing new menu items, reminding families about events, or spreading awareness about program details.





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